The growth rate of the popularity of videos is becoming increasingly high and predictions show that 82% for the accounted Internet traffic will actually be video by 2021. The preference of many consumers and also the publics of a company would rather have videos rather than reading a lot of content and actually research shows that 59% of decision-makers in companies would prefer videos to read blog posts and articles. It has also been a proven fact that video marketing types when it comes to brand recognition due to the fact that it creates a vivid memory of the brand, makes the users be loyal, they are shareable in social media and that people perceive this to be a fashionable way of advertising brands. Videos and therefore a great source of competitive advantage and that it should catch your attention as a marketer as to how you could always improve your content and remain consistent in this. Outlined below are some easy steps in making the right YouTube videos.
Topics play a crucial role when it comes to having the right YouTube videos. Even though it doesn’t have to be this way, many people find it very difficult to develop content, come up with the appropriate strategy and action plans for the marketing project. You could easily convert blog content and also whatever else you have in your website in having good YouTube videos as this is already an idea that is floating in your resource. You should go ahead and look for blog posts that can be able to give you good traffic and this would most likely be those that have already performed well in your website. You have to discover which blog posts to your website while to give you the best social shares, conversions, and traffic because this would most likely be the ones that would give you the right videos to make. There is a huge guarantee that if content was successfully treated for that it would be very engaging as a video.
You should also be very skillful when it comes to making the video script. It is important that since you’re ready to have the content which you intend to create, that you have the appropriate script to bring out your message. Here it is important that you notice various things which affect your video script such as the tone, video length and also calls-to-action.
You also need to know how to fill the videos if you want to create good video content. It is important to note that you do not need to cower with the prices of a very good camera and equipment as just with a very small budget you could end up coming with a very good video as long as you are skilled.